'It Was Never a Dress' Campaign Remakes the Bathroom Sign

'It Was Never a Dress' Campaign Remakes the Bathroom Sign


May 4, 2015

Software developer Axosoft is making us rethink that iconic feminine image used to designate women's restrooms. Their “It Was Never A Dress” campaign reimagines the bathroom icon wearing a cape and pants, instead of a boxy triangular dress. The official website states:

“It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed.“

The campaign aspires to share stories and images that depict a more diverse perception of women. This new spin on the bathroom image has also inspired other makeovers: 

A photo posted by MAKERS (@makerswomen) on



A photo posted by M I N A (@wilhel_mina) on



A photo posted by Froshapps (@froshapps) on


NEXT: Amy Schumer Calls Out Unrealistic Beauty Standards »

Related Stories: 
Anti-Rape Campaign Gains Attention in the U.K.
Ad Campaigns Redefining Beauty

MenuGearLanguageEmailInstagramFacebookLinkedInTumblrYouTubeTwitterSearchArrow RightClose XArrow Right CircleCarousel Nav DotPlayCalendar IconClosed CaptioningClosed CaptioningAd Choices