MAKERS UK Breakthrough: Jan Gooding

MAKERS UK is proud to launch #MAKERSBreakthrough, an initiative to keep gender diversity at the top of the agenda and ignite change in advertising by showcasing stories of women in the industry that have broken through the glass ceiling. Committed to their dedication on the subject, MAKERS collaborated with Women in Advertising and Communications London (WACL) at their annual Gather conference to speak to some well known leaders. Together, MAKERS interviewed 10 WACL members who revealed their personal experiences, including their biggest challenges and any motivational advice they can offer to young aspirational women who are striving for success.

Get to Know Jan Gooding, Group Brand Director, Aviva 

Jan Gooding joined Aviva, where she is Group Brand Director, in 2008 and has more than 30 years’ experience marketing and advertising. She began her career working for advertising agency Ted Bates, and she spent eight years working at Burkitt Weinreich Bryant Clients and Co on brands such as Finish, Malibu and Norwich Union. She has been managing partner of two marketing consultancies BLUEdOOR and Antennae with clients including BBC, Diageo, and Unilever. Before joining Aviva, Jan held senior marketing roles at BT and British Gas.

Jan is Chair of the LGBT equality charity Stonewall, Chair of PAMCo (Publishers Audience Measurement Company), an Executive Committee member of WACL (Women in Advertising London) and a Fellow of the Marketing Society. She holds an MA in Economics from Cambridge University.

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