Models Endorse #NoSizeFitsAll Campaign for Upcoming Fashion Week

While fashion week is a time to celebrate the latest and greatest trends of the season, it's also a platform to showcase the best and worst sides of the industry.

U.K. models Rosie Nelson and Jada Sezer have joined the country's Women’s Equality Party (WEP) in lieu of London Fashion Week, to promote the fitting #NoSizeFitsAll campaign that sets out to challenge the fashion industry's approach to body image.

The campaign's website is headlined with a jarring statistic: eating disorders affect 1.6 million people in the U.K., 89 percent of whom are female. Thus, the fashion industry must make strides toward acknowledging this.

Along with proposing that all models hired by agencies have a minimum body mass index of 18.5, or a doctor's note affirming their good health, the campaign also calls out Fashion Week designers directly. WEP urges them to showcase at least one sample size larger than a U.K. 12 (U.S. 8). WEP also urges U.K. fashion magazines to feature plus-sized models in at least one editorial per issue.

Both Nelson and Selzer have signed on to the initiative because of their personal experiences with the industry's standards of irrational thinness, The New York Times reports.

"They pressed on my hips and I just sat there thinking, no, I can't. I can't physically lose more weight. I was in shock. I didn't know what to say," said Nelson, who no longer works for said agencies.

WEP and #NoSizeFitsAll campaign leader, Sophie Walker, told The Guardian that she hopes their efforts will offer an alternative to the "tiny, tiny little clothes" idolized by designers.

"The previous work that's been done to contest this has been a very gentle," she said. "[W]e're at the point where we've got to say, enough: this has got to stop."

NEXT: #YourBodyRules: MAKERS Talk Body Confidence »

Related Stories:
Body Positive Amy Schumer Meme
This Documentary on Plus-Size Models Will Change the Way You Think About Your Body

Photo Credit: Getty Images