This Powerful Norwegian PSA Challenges Men to Confront Casual Sexism and Sexual Assault

A powerful PSA in Norway has made waves across the internet for its brutal honesty — and the appeal it makes to men to be more aware and to change their attitudes and treatment of women.

Entitled #DearDaddy, the video is an open letter from a fetus to her father — one that implores him to protect her not only from the most obvious terrestrial dangers but also ones that come with simply being born a girl.

"One in three women worldwide will experience physical or sexual violence in their lifetime, usually from a male partner," the organization explains in its video description. "Show that you never tolerate violence against women."

The take-away? This plea:

"One thing always leads to another, so please stop it before it gets the chance begin. Don't let my brothers call girls whores. Because they're not. And one day some little boy might think it's true. Don't accept insulting jokes from weird guys by the pool — or even friends. Because behind every joke, there's always some truth. Dear Daddy, I know you will protect me from lions, tigers, guns, cars, and even sushi without even thinking about the danger to your own life. But Dear Daddy, I will be born a girl — please do everything you can so that won't stay the greatest danger of all."

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Photo Credit: YouTube