#ProjectWomanKIND Is Inspiring Women to Change the Way They Talk About Their Bodies
Jul 22, 2015
A new web series is seeking to inspire women to talk about their bodies and empower them to have body confidence.
The new campaign is called #ProjectWomanKIND.
"We are out to motivate women to recognize that they are more than just what they see in the mirror and remind them that the sisterhood is real. PWK believes that by giving women a platform to speak candidly on all body image issues can only result in an openness to further accept the unique qualities that make up each of us and the sooner we accept that, the better off we will be," #ProjectWomanKind wrote on YouTube.
The campaign was started by model Jessica Vander Leahy. She hopes that the campaign will inspire women to "be kinder to themselves and fellow women." She was inspired to start the campaign when people contacted her about advice on how to improve their body image.
In the series, in one-on-one interviews, Leahy and models Olivia Langdon, Sophie Sheppard, Stefania Ferrario and Margaret Macpherson speak honestly about the highs and lows they feel about their bodies.
"Body image is something that is obsessed over, especially in the west," Leahy said to the HuffPost U.K. Lifestyle, "But it seems like such a one dimensional conversation a lot of the time. I wanted to create something where women could talk about the natural highs and the lows they might go through on the journey to accepting themselves — physically, emotionally, everything."