Simone Biles Signs Endorsement Deal to Raise Awareness of Foster Care System
Another day another endorsement for Olympic gold-medalist Simone Biles. But, while her endorsement list keeps on growing, few companies and organizations can compete with the most recent one.
Aside from being her first post-Olympics deal, Mattress Firm also hits closest to home. And for Biles, who has been selective when it comes to endorsement deals, Mattress Firm is particularly important because of the company's efforts to help those in the foster care system.
"I know what it's like to only have the clothes that are in your pack," Biles told ESPNW, adding, "I want other foster kids to know that they are not alone and they can feel like they can do anything."
Biles told ESPNW, adding, "I want other foster kids to know that they are not alone and they can feel like they can do anything."
Though Biles is thrilled to inspire those who are going through what she once did, Mattress Firm is equally as excited — if not more.
"We're thrilled to be able to use Simone to springboard what we're doing for this country in bringing national awareness to the foster care system and this company."
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