NEWS & IDEAS

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Psa

David Schwimmer and Sigal Avin Create Powerful PSAs Using Real Stories to Show "That's Harassment"

David Schwimmer and Sigal Avin Create Powerful PSAs Using Real Stories to Show

After Sigal Alvin asked friend David Schwimmer to give feedback on her Israeli video series, they came up with an idea. They thought the series on se... Read More »

This Trojan Campaign Has a Powerful Message About Consent

This Trojan Campaign Has a Powerful Message About Consent

Though condom marketing has been traditionally focused on men, women do constitute a percentage of consumers: 18 percent of females, according to a re... Read More »

Michelle Obama for #62MillionGirls: Watch the PSA

Michelle Obama for #62MillionGirls: Watch the PSA

Thanks to the Let Girls Learn initiative, now you can make a difference in the lives of 62 million girls worldwide who are not in school. Head to 62M... Read More »

Sarah McLachlan Shares What She Really Thinks of That Famous PSA

Sarah McLachlan Shares What She Really Thinks of That Famous PSA

"Saturday Night Live," "Funny or Die," and even Sarah McLachlan herself has spoofed it. And now we have the story behind the famous PSA that makes ev... Read More »

New White House PSA Delivers Simple Yet Powerful Message On Sexual Assault

New White House PSA Delivers Simple Yet Powerful Message On Sexual Assault

In September 2014, The White House introduced its anti-sexual assault campaign, "It's On Us." In a new PSA titled "One Thing," celebrities like actre... Read More »