Target to Change Gender-Based Signage In Select Kids' Aisles

Earlier this summer, a woman called out Target's gender bias signage in certain kids' sections by differentiating "building sets" and "girls' building sets."

She expressed her dissatisfaction on Twitter, which was then widely spread across social media. 

In the upcoming months, Target announced plans to no longer feature signs that suggest gender, but will instead address kids as a whole group in general. In a recent blog post, the retailer said they plan to remove other gender references by taking down pink, blue, yellow and green paper on the back walls of its shelves in the kids' section. 

"As guests have pointed out, in some departments like toys, home or entertainment, suggesting products by gender is unnecessary," Target said. "We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance."

However, gender labels will remain in the store's kids' clothing section due to sizing differences. 


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