This Target Store Made Shopping Easier for Kids With Autism
The CDC estimates that about 1 in 68 children born in the United States has an autism spectrum disorder.
Too much noise, too much light, and too many people can be overwhelming and frightening for people with autism. So on December 10, a Pennsylvania Target took action and opened the store hours early so parents of children with autism could shop with their sons and daughters free of distractions.
They dimmed the lights, turned off the holiday music, and reduced the number of employees on the floor in order to create a sensory-free environment for the children.
A Target spokesperson told Bustle that this isn't currently a company-wide initiative, but rather the work of the employees at the Lancaster location. He also said the company is "always looking for new ways to further enhance our guests' shopping experience."
This isn't the first time Target has made important improvements to make life easier for people with disabilities. According to Bustle, last year they added special carts for parents of disabled kids to use, and they've featured people with disabilities in ads.
Hopefully more companies will take similar strides to make it a little easier and more enjoyable for everyone to shop during the holiday season.
Photo Credit: REUTERS/Mike Blake