Taylor Swift Gets Apple to Change Policy for Their New Streaming Service
Taylor Swift is taking a bite out of the big apple.
In an open letter to the technology giant, Swift explained that she will withhold her album, 1989, from Apple's new streaming service, Apple Music, because Apple will not pay artists during the three-month trial period.
"I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company," she wrote.
Apple's Senior Vice President of Internet Software and Services, Eddy Cue, who reports to Apple's CEO Tim Cook, responded to Swift in a series of tweets on Sunday night.
#AppleMusic will pay artist for streaming, even during customer’s free trial period— Eddy Cue (@cue) June 22, 2015
We hear you @taylorswift13 and indie artists. Love, Apple— Eddy Cue (@cue) June 22, 2015
Swift responded to the change in a tweet:
I am elated and relieved. Thank you for your words of support today. They listened to us.— Taylor Swift (@taylorswift13) June 22, 2015
In fall 2014, Swift pulled all of her music from Spotify in a dispute over compensation.
According to a report by CNN Money, the free trial period for Apple's new live-streaming service is seen as a crucial part of the company's strategy to attract paying subscribers.
"This is not about me," Swift later wrote in the letter posted on her Tumblr. "Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success."