UN Women's #StopTheRobbery Campaign Aims to Close the Gender Pay Gap

There is a 23 percent global gender pay gap, and UN Women are ready for combat with their new campaign: #StopTheRobbery.

The women's organization created a short video where they sent a man and a woman out on the street to shine shoes. The woman offered her services for 77 cents, while the man offered his service for $1.

People continuously chose the woman thinking that they were getting a great deal, until she explained the facts.

"I think it is robbery and you don’t look like a robber," the woman says in the video as she explains that women get paid 23 cents less to every man's dollar.

A study in 2015 found that American women born in the 1950s lost out on more than half a million dollars due to lost wages, and it is said it would take 70 years to close the pay gap, Cosmopolitan reports.

After learning the facts, the shocked participants all thought the gap was unfair and wanted to make a change. They gave the women each a dollar, instead of the 77 cents, creating a call to action.

Now activists, celebrities, and governments are working to address and end the gender pay gap once and for all.

Among these, is actress Patricia Arquette who has been fighting for equal pay for some time now as policy director of UN Women Pura Sen. In 2015, she accepted her Best Supporting Actress Oscar win for her performance in "Boyhood" and said in her acceptance speech: "To every woman who gave birth, to every taxpayer and citizen of this nation, we have fought for everybody else’s equal rights, it’s our time to have wage equality once and for all, and equal rights for women in the United States of America."

America is ranked number 45 out of 144 countries by the World Economic Forum for gender equality.

Join the call to action, stop the robbery, and raise awareness to this issue as women across the world continue to fight for equal rights everywhere.

NEXT: Gender Pay Gap Reveals Female Bosses are Working for Free »

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Photo Credit: Facebook/ UN Women Pakistan