Fighting Dark-Skin Prejudice One #UnfairAndLovely Selfie at a Time
Women of color are re-defining the word "lovely" with a new campaign dedicated to ending prejudice against women with darker skin.
Throughout South Asia and its diaspora, a preference for women with lighter skin is familiar and prevalent. The issue can also be seen in the booming $500 million industry for bleach creams such as "Fair and Lovely" designed to lighten the complexion of a woman's skin.
In response to the campaign, dark-skinned South Asian women and women of color are sharing selfies and personal stories celebrating their brown skin tones and addressing the stigma against their skin. Some are also demanding an end to the prejudice they face, stemming from a history of Euro-centric beauty ideals imported during the colonial era in India.
The #UnfairandLovely campaign is GOLD and it fights lateral violence&the colonial attitude in india where many believe beauty=light skinned— Ayesha Sultana (@ayesshh) March 4, 2016
"It is my hope that movements like #unfairandlovely succeed in eradicating colorism, the ugly remnant of colonialism that has affected people of color-particularly women of color for centuries. Let us continue to strive to ensure that our daughters see beauty and pride in their beings." - @missjoanaaa #unfairandlovely
The students' campaign coincides with "Reclaim the Bindi," week from March 8 to March 14th. Social media users created the week to voice issues against using symbols like the bindi (a red dot of red colored powder that is often worn between the eyebrows by married Hindu women) as costumes.
We've compiled a collection of some of the most inspiring and empowering images of these beautiful women who are #UnfairAndLovely:
The struggles I've gone through being a "dark" skinned female is something I've always wanted to share from the day I started my channel and today I decided to go for it. Just posted a video on this topic which has been effecting me since the day I can remember. Literally. Link in bio, I hope atleast some of you are able to take something away from it. #limitlessbwl #newvideo #unfairandlovely
The celebration of your skin should be done every single day. I am sorry if you have been treated unfairly or with derision or called ugly. I am sorry the world cannot see the radiance that emanates from the glow of your skin as it kisses the sun's rays. But know this - You are Lovelier than You have been told. Has anyone told you that lately? Well allow me to do so - @curvesbecomeher #Repost @flowersfromfatima ・・・ Know this #effyourbeautystandards #woc #intersectionalfeminism #unfairandlovely
Photo Credit: BrownGirlMag/Instagram