Fidji Simo
Fidji Simo

Director of Product

Fidji Simo leads Video, News and Advertising in News Feed at Facebook. Most recently, she launched Live video, 360 video, videos that autoplay in News Feed, and Instant Articles. She also helped grow Facebook's mobile ad business by building new ad formats — video ads, Canvas ads, carousel ads, and lead ads. Fidji joined Facebook from eBay. There, she was part of the Strategy group and rotated through eBay’s main offices of France, Spain, and the U.S., then joined eBay’s incubation team to develop new growth businesses. She holds a Master of Management from HEC Paris and spent the last year of her Master program at UCLA Anderson School of Business.
Deb Liu
Deb Liu

VP of Platform & Marketplace

As Vice President of Platform and Marketplace, Deb Liu runs Facebook’s developer and commerce businesses, where she oversees product management and engineering for dozens of products and initiatives that make it possible for companies all over the world to build, grow, and monetize their apps and sites. During her time at Facebook, she built the games business and payments platform, which Facebook has paid out over $9.5 billion to developers since 2010. Named one of the most influential women in mobile advertising by Business Insider, Liu has led the development of Facebook’s first mobile ad product for apps and the Audience Network. She is also spearheading the rapid development of commerce initiatives within Facebook. Liu is a 14-year veteran in the tech industry. Prior to Facebook, Liu spent several years at eBay where she was Director of Product for the End-to-End Buyer Experience, working on key growth and user experience initiatives. She started out her career at PayPal where she was the Product Director for eBay Business, Social Commerce, and Charity. She led the integration between eBay and PayPal. She was previously a consultant at Boston Consulting Group. Liu is also a seed investor and adviser to several start-ups. Actively involved with promoting diversity and women in tech, she serves on the board of Expanding Your Horizons Network, a non-profit that focuses on inspiring girls to pursue STEM careers. Additionally, she holds several payments and commerce-related patents. She co-created the Women in Product conference in Silicon Valley after realizing that there was no forum for this underrepresented community to connect.
Mubarik Imam
Mubarik Imam

Director of Growth & Monetization at WhatsApp

Mubarik Imam is the Director of Growth and Monetization at WhatsApp. Previously, she advised large technology companies at Bain & Company and also spent time working with start-ups. Mubarik, who is passionate about emerging markets, was a Global Fellow at the Acumen Fund and also led strategy and business development at one of Pakistan’s largest conglomerates. She holds a B.S. in Electrical Engineering from Massachusetts Institute of Technology, a Masters in Public Administration in International Development from Harvard Kennedy School, and an MBA from Stanford Graduate School of Business.