Sara Carlson
Sara Carlson

Partner, Business Sales & Delivery Executive

Sara Carlson is an IBM practice leader who brings more than 30 years experience in sales and marketing as an entrepreneur, technologist, and consultant. Her passion for leading clients through major business transformation collaborations is currently focused on Internet of Things (IoT) programs, enabled by the latest cloud, social, mobile, and analytics technologies from IBM, Salesforce.com, and Zuora. In addition to IoT, Sara’s expertise extends to Connected Vehicles, Smarter Commerce, Smarter Marketing, Global Account Management, Digital Front Office, Integrated Marketing and Sales Transformation. She is currently leading the IBM GTM connected car initiative for IBM’s Industrial Sector. Previously, she has led transformation programs for major automotive and electronics firms, including Intel, Cisco, NetApp, Global Foundries, General Motors, and Brocade. Sara is a graduate of the University of Chicago.
Alex Sinclair
Alex Sinclair

Global Creative Director, Editorial & Content Design

Alex Sinclair’s talents hail from Abbey Road in London. Her assignment as a features writer for "The South China Morning Post" in Hong Kong included interviews with Stevie Wonder and Dianne Feinstein and stints in Tokyo and China as a foreign correspondent. In New York City she put pen and wit in service to national publications, including "Cosmopolitan," "Redbook," "Fitness," and "People," unearthing compelling tales and humor in everyday life. In her current role at IBM, Alex is a consummate storyteller, writer, and dialogue creator for conversational interfaces, making her a 21st century raconteur at the intersection of editorial content, experience design, and technology. From research, reporting and authoring industry and consumer trends in "Ready-To-Wear the Future, The Female Industrialist and Reinventing The Wheel," to transforming industry jargon into poetic prose for chatbots, to envisioning the connected car as the ultimate device with Cognitive Mobility, Alex’s empathetic leadership style and mission to understand the underlying needs of the connected human continue to illuminate a path and new language for writers in the cognitive era.
Elaine Schwartz
Elaine Schwartz

Senior Strategy Consultant

Elaine Schwartz is an IBMer leading clients to deliver unparalleled customer experiences in financial services. As a champion of change, Elaine has been recognized for igniting organizational transformation while serving as an ambassador of the IBM Millennial Corps. Her boundless energy has provoked unconventional collaborations, which continue to challenge status quo processes. Recently, she has undertaken a leadership role in the Chief Happiness Officer initiative with the mission of unleashing the power of positivity in the workplace. Outside of IBM, Elaine empowers women as a Girls Who Code mentor and a staple alumni speaker at Adelphi University, where she received her MBA.