Senior Vice President of Client Services and Strategy
Hallie Johnston is the Senior Vice President of Client Services and Strategy at Refinery29, Lead the Brand Experiences Division of Refinery29, which includes Client services, Brand Strategy, Consumer Insights and Sales Marketing departments to deliver integrated branded content platforms for global brands across fashion, lifestyle, and beauty industries. Prior to Refinery29, Hallie was at IPG agencies, including both McCann and Momentum Worldwide, holding senior leadership roles as both VP, Group Account Director and VP of Marketing Communications and Chief of Staff to EMEA/APAC CEO. Prior to IPG, Hallie was at IMG, as Vice President, Brand Marketing, where her team created the first ever in­-house agency to work alongside the business development team to strategically sell smarter and win bigger business. Her vertical focus was Fashion, Tennis, Golf, Entertainment/Celebrity working on top tier athlete endorsement deals and large scale multi­million/multi­year sponsorship deals including: Mercedes Benz Fashion Week, Wimbledon, Australian Open, Rafael Nadal, Roger Federer, Heidi Klum and Justin Timberlake. Hallie is a graduate of Boston University, College of Communications, with a B.S. in Advertising, Public Relations and Mass Communications.