Vice President – Corporate Brand Marketing for AT&T
Sandra Howard is Vice President – Corporate Brand Marketing for AT&T, the world’s largest communications holding company. In this role, she leads the development of all Corporate and Advanced Business Solutions advertising initiatives to meet brand and business objectives. Sandra is also charged with establishing and incorporating best practices for advertising across the entire AT&T enterprise and threads the AT&T brand platforms throughout all of the company’s advertising and marketing efforts, platforms and business units.Sandra and her team ensure all marketing and advertising strategies leverage the best of AT&T’s capabilities by demonstrating the value that technology provides to people in their everyday lives. When Sandra and her team launched the new campaign to highlight the importance of AT&T’s new tagline - Mobilizing Your World – the effort marked a significant turning point for the AT&T brand, as it looked to communicate the specific value AT&T creates for consumers by driving the mobile revolution through innovation.
VP of Marketing
Caroline Leach is a VP in the Global Marketing Organization at AT&T, the world's largest communications company. She leads the Strategic Customer Insights & Research team, delivering actionable insights to enable data-driven business decisions and increase customer satisfaction. To build future marketing leaders, she leads marketing talent development programs in partnership with the award-winning AT&T University. She is a member of the AT&T Women's Leadership Council and an executive advisor to the Women of AT&T employee resource group in Southern California. Previously she was VP of Corporate Communications at DIRECTV, a digital TV entertainment services provider that was acquired by AT&T in 2015. She brought communications leadership to major culture change initiatives and contributed to a significant increase in employee engagement. She has a master's degree in communications management from the USC Annenberg School for Communication and Journalism, where she serves as an alumni ambassador. She has a bachelor's degree in economics from UCLA.