Fidji Simo

Director of Product


Fidji Simo leads Video, News and Advertising in News Feed at Facebook. Most recently, she launched Live video, 360 video, videos that autoplay in News Feed, and Instant Articles. She also helped grow Facebook's mobile ad business by building new ad formats — video ads, Canvas ads, carousel ads, and lead ads. Fidji joined Facebook from eBay. There, she was part of the Strategy group and rotated through eBay’s main offices of France, Spain, and the U.S., then joined eBay’s incubation team to develop new growth businesses. She holds a Master of Management from HEC Paris and spent the last year of her Master program at UCLA Anderson School of Business.