Managing Partner, Integrated Strategic Planning
Tam Alesi joined MediaCom in 2015 after an impressive 20-year career with several premier agencies. In just one year at MediaCom, Tam has reinvented two integrated client systems, Revlon and Subway. Under her leadership, the team at MediaCom injected Revlon's communication system with consumer-centric storytelling (the award winning "Love Test") and evolved the channel mix to follow the consumer. Immediately prior to joining MediaCom, Tam led DigitasLBi’s New York media team and was the agency’s lead on L’Oreal USA, an account that spanned more than 25 luxury, consumer, active, and professional brands. Before arriving at Digitas, Tam held executive positions at OMD USA, ZenithOptimedia, The Martin Agency and MEC. She began her marketing career at DDB and McCann Erickson. Tam is a passionate leader and mentor for talent, from making time for career development discussions with every member of her planning teams to her involvement mentoring Young Cannes Lions. Tam has won many awards for her campaigns including Adweek Media Plan of the Year. In 2016, she was named one of Ad Age’s Media Mavens.