Rita Rodriguez

Executive Vice President


Rita Rodriguez is currently Executive Vice President at Omnicom Group where she leads the multi-agency integration and innovation for PepsiCo. With more than twenty-five years of marketing experience, Rita has a proven track record of transforming major brands and building businesses. Having worked on both sides of the business, agency and client, Rita has a unique mix of strategic expertise; brand building and collaboration skills that can help define and lead a course of action for clients and their brands. Rita was previously CEO of Imagination, an experiential integrated communications company. Prior to Imagination, she was CEO of the U.S. arm of WPP’s The Brand Union, a strategic branding and design firm, where she led the repositioning and rebranding of multiple businesses and served as a strategic advisor and partner for clients on brand and business issues. Before joining The Brand Union in 2004, Rita was Managing Director of Corporate Branding at Omnicom’s Interbrand. Rita began her career in Houston at AT&T, where over the course of her career she served as Director of Business and Consumer Marketing, International Marketing Director, Director of Product Marketing and Communications Services and General Manager of HomeTown Network (HTN), working in both the U.S. and London.