Sarah Kramer

Chief Client and Operating Officer, Mediavest | Spark


Sarah Kramer is a force within the marketing industry and across Publicis Media, dedicating herself to elevating the careers of women of all demographics and fellow working mothers across the globe. Over the course of her nearly three decades at Publicis Groupe, she has inspired countless men and women in Greater China, Latin America, the United States and beyond. Today, she is Chief Client and Operating Officer at Mediavest | Spark USA, the first and only woman to hold this vital position across Publicis Groupe. Sarah works closely with the CEO to create opportunities for agency growth, develop its talent pool, expand its capabilities beyond media planning and buying, and oversee $4 billions in media billings. She is at the forefront of Mediavest | Spark reinventing its digital, data and technology talent and capability hub in line with the agency’s innovative approach to marketplace and technology partnerships to deliver for clients. 
In 2014, leadership asked Sarah to take on the role of interim CEO of SMG Greater China — the network’s second largest market. Sarah served as Procter & Gamble’s first media leader to lead an integrated agency assignment. And she was the first media leader to be nominated for its brand agency leadership assignment, a position historically given to traditional agency account executives.