BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For eleven years in a row, BBDO has been ranked the most creative agency network in the world in The Gunn Report. In 2017, BBDO was named Network of the Year at Cannes and the most effective agency network in the world in the Global Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.