Get to Know Carolyn Everson, VP of Global Marketing Solutions, Facebook | The 2019 MAKERS Conference
She may not be as easily recognizable as Mark Zuckerberg or Sheryl Sandberg, but empathetic marketing and strategy leader Carolyn Everson is a big reason why Facebook is a Fortune 100 giant and a top 10 place to work.
CAROLYN EVERSON: There are people that I have assembled in my life that, when big decisions are upon me, I will turn to them. Every company has a board of directors. Why shouldn't every person? [MUSIC PLAYING] As a kid, I was somebody that never, ever wanted to go to sleep. I was very active. I ran for student government. I was always taking on issues of social importance. I think I was always a bit of a rebel. I was probably a bit of a handful for my parents. [MUSIC PLAYING] There was a frenetic energy on the campus. And everyone was thinking about what kind of business could I start. And I spent a good amount of my time working on the business plan for what would an internet site be for pet owners. I flew to San Francisco to meet with her. And she and I had very different views on how to build out the business. And by the time I flew back to my room on campus, I had a fax that I was being terminated. And I went from being one of the incredible success stories, getting funded, having their dream come true, to crashing and burning literally days before final exams. I wore a baseball cap to cover my tears. I felt like a huge failure. My whole dream had gone away. Part of the thing from failure is, yes, there's the fear of additional failure. But there is also this incredible push to prove that person wrong. Someone called and said, Sheryl Sandberg would like to have a conversation with you. I said, what are you talking about? I just got to Microsoft. I can't possibly have this conversation. He said, the head of the global sales organization role is opening up, and she wants to speak to you. And I spent the day with Sheryl and Mark and realized that, oh, my goodness, this is something I have to do. You know, we spend a lot of time at work. We invest a ton of time in our careers and our teams. And I just deeply believe that, at the core, the two most important things for every human being is their health and their happiness. Everything else can be worked on if you've got those two things. At the end of the day, our relationships with the people that we love matter the most. I want to be known as a leader that creates an environment where people can have exceptional careers, but exceptional and extraordinary personal lives. And my hope is that my legacy, long after I'm gone, is going to be about how deeply I cared about people. That's where the magic is.